How to Become a Digital Marketer?

Who is a Digital Marketer? 

A digital marketer is a professional responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services through digital channels.

What is the Meaning of Digital Marketing?

Digital marketing refers to the use of digital channels, devices, and platforms to promote products, services, or brands to consumers and businesses.

Difference between Digital Marketing and Traditional Marketing?

  • Digital marketing uses digital channels such as the internet, email, social media, and mobile devices to reach target audiences. It is a more recent form of marketing that has become increasingly popular in recent years due to the rise of the internet and digital technologies.
  • Traditional marketing uses offline channels such as television, radio, print advertising, and direct mail to reach target audiences. It has been around for many years and is still widely used today.
CharacteristicDigital MarketingTraditional Marketing
Channels usedInternet, email, social media, mobile devicesTelevision, radio, print advertising, direct mail
ReachGlobalLocal or regional
CostCan be more cost-effective than traditional marketingCan be expensive, especially for television and print advertising
MeasurabilityCan be easily measured and trackedCan be difficult to measure and track
TargetingCan be highly targeted to specific audiencesLess targeted than digital marketing
PersonalizationCan be personalized to individual usersLess personalized than digital marketing

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Advantages of digital marketing:

  • Global reach
  • Cost-effectiveness
  • Measurability
  • Targeting
  • Personalization


Advantages of traditional marketing:

  • Mass reach
  • Brand awareness
  • Credibility
  • Emotional impact

Why do Companies Use Digital Marketing? 

  • Wider Reach:
  • Cost-Effectiveness:
  • Targeted Advertising:
  • Measurable Results:
  • Enhanced Engagement:
  • Personalization:
  • Brand Development:
  • Competitive Advantage:

What does the Digital Marketer do?

Here are some of the specific tasks that a digital marketer might perform:

  • Develop and implement digital marketing strategies: This includes identifying the company’s target audience, setting marketing goals, and choosing the right digital channels to reach their audience.
  • Manage search engine optimization (SEO) campaigns: This involves optimizing the company’s website and content so that it ranks higher in search engine results pages (SERPs).
  • Create and manage pay-per-click (PPC) advertising campaigns: This involves placing ads on search engines and other websites that are relevant to the company’s products or services.
  • Manage social media marketing campaigns: This involves creating and sharing content on social media platforms, interacting with followers, and running social media ads.
  • Create and manage email marketing campaigns: This involves developing and sending email newsletters, promotional offers, and other marketing messages to subscribers.
  • Analyze website traffic and campaign performance: This involves using analytics tools to track how many people are visiting the company’s website and how they are interacting with it. Digital marketers also use analytics to track the performance of their marketing campaigns and make adjustments as needed.

Kareer9 is the best digital marketing training institute in Hyderabad, so do not look any further.


Here are some of the benefits of working as a digital marketer:

  • High demand: Digital marketers are in high demand as businesses increasingly rely on digital channels to reach their target audiences.
  • Lucrative salaries: Digital marketers can earn competitive salaries, especially those with experience and expertise in specific areas such as SEO, PPC, or social media marketing.
  • Opportunities for growth: The field of digital marketing is constantly evolving, so there are many opportunities for digital marketers to learn new skills and advance their careers.
  • Variety of work: Digital marketers work on a variety of projects and campaigns, so there is always something new to learn and experience.
  • Remote work opportunities: Many digital marketing jobs can be done remotely, which offers flexibility and freedom.

How to Become a Digital Marketer, Skills Required?

Develop Key Skills: Cultivate essential skills such as:

  • Marketing fundamentals and strategy
    • Digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)
    • Content creation and copywriting
    • Search engine optimization (SEO) and search engine marketing (SEM)
    • Email marketing
    • Social media marketing and advertising

Which companies hire Digital Marketers?

  • Technology companies: Technology companies such as Google, Microsoft, and Amazon hire digital marketers to promote their products and services online.
  • E-commerce companies: E-commerce companies such as Amazon, eBay, and Wal-Mart hire digital marketers to drive traffic to their websites and increase sales.
  • B2B companies: B2B companies such as Sales force, Hub Spot, and LinkedIn hire digital marketers to generate leads and build relationships with potential customers.
  • Brick-and-mortar businesses: Brick-and-mortar businesses such as Target, Starbucks, and Nike hire digital marketers to drive traffic to their stores and increase sales.
  • Marketing agencies: Marketing agencies hire digital marketers to help their clients with their digital marketing campaigns.
  • Google
  • Microsoft
  • Amazon
  • Meta
  • Apple
  • Sales force
  • Hub Spot
  • LinkedIn
  • Adobe
  • IBM
  • Oracle
  • SAP
  • Deloitte
  • KPMG
  • PwC
  • EY
  • Accenture
  • Capgemini
  • Cognizant
  • Infosys
  • Wipro
  • TCS

What are the designations for a Digital Marketer?

  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Digital Strategist
  • SEO Specialist
  • PPC Specialist
  • Social Media Marketing Specialist
  • Content Marketing Specialist
  • Email Marketing Specialist
  • Growth Hacker
  • UX Writer
  • Web Analyst
  • Marketing Technologist
  • Digital Marketing Consultant
  • Entry-level digital marketing positions may have designations such as “Digital Marketing Associate” or “Digital Marketing Coordinator.”

What is the salary of a Digital Marketer who is fresher and experienced in India?

  • Fresher: ₹3.0 lakhs
  • 1-3 years of experience: ₹4.0 lakhs
  • 4-7 years of experience: ₹6.4 lakhs
  • 8-10 years of experience: ₹9.2 lakhs
  • 10+ years of experience: ₹12.8 lakhs

Certification required for Digital Marketer

  • Google Ads Certifications:
  • Google Analytics Certifications:
  • Hub Spot Content Marketing Certification:
  • Face book Blueprint Certification:
  • Hoot suite Social Marketing Certification:
  • SEMrush SEO Toolkit Course:
  • Content Marketing Institute Online Certification:
  • Digital Marketing Institute Certification Programs:

Are free courses available to learn Digital Marketing?

  • Google Digital Garage:
  • Hub Spot Academy:
  • Face book Blueprint:
  • SEMrush Academy:
  • LinkedIn Learning:
  • Coursera:
  • Moz Academy:

If you want to learn digital marketing course in Telugu, look no further than Kareer9 Training Institute.

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